Practice Test

MB 260

Microsoft Customer Data Platform Specialist

Description

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.<br><br> Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.<br><br> Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

Adaptive Test Technology

We use our proprietary Adaptive Test Tech™ which adapts the questioning sequence and complexity based on the success of the questions attempted.

40

Questions

60 min

Duration

111

Question pool

Skills measured

  • Design Customer Insights solutions 10%
  • Ingest data into Customer Insights 15%
  • Create customer profiles by unifying data 25%
  • Implement AI predictions in Customer Insights 15%
  • Configure measures and segments 20%
  • Configure third-party connections 15%
  • Administer Customer Insights 10%

MB 260 certification links