Description
Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.<br><br> Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.<br><br> Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Adaptive Test Technology
We use our proprietary Adaptive Test Tech™ which adapts the questioning sequence and complexity based on the success of the questions attempted.
60
Questions
90 min
Duration
296
Question pool
Skills measured
- Configure Dynamics 365 Customer Voice 10%
- Configure marketing applications 20%
- Create and manage marketing email messages 15%
- Create and manage marketing forms and pages 15%
- Manage customer journeys 25%
- Manage events and webinars 15%
- Manage leads, contacts, and accounts 10%
- Manage segments and lists 15%